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HELLO!

I'm Arghya Ghosh Dastidar. I'm a UI & UX designer working from Bangalore, India

I believe design is a team sport. At my level, my goal is to act as a force multiplier. Whether it's mentoring junior designers to sharpen their craft, auditing PRs with engineers to ensure pixel-perfection, or partnering with VPs to define North Star metrics, I measure my success by how much I level up the people and the processes around me.

 

Outside of work, I'm an abstract painter, an experimental mixologist, an aspiring traveller.

Mixologist on plate

Paintings "Acryclic on canvas"

MY JOURNEY

My journey into design began in 2009 when I had the privilege of studying at the reputed Symbiosis Institute of Design. Over four enriching years, I specialized in Visual Communications, UED, Animation, Graphics, and more. In 2013, armed with a strong CGPA and valuable experiences, I embarked on my career in graphics and print media. Gradually, I transitioned into visual design, evolving with each opportunity.

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At Arvind, I took on the responsibility of managing a team of 3D and visual designers, contributing to innovative design solutions. Joining a global organization like Honeywell expanded my skillset as I managed end-to-end product design. My time at Unbxd was transformative, as it helped me build confidence in presenting ideas to business stakeholders. Now, in my current role, I am actively honing my mentoring abilities while exploring new domains like React coding and data shadow programs, ensuring continuous learning and growth.

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Beyond my professional life, painting is my passion. I specialize in creating abstract art and dream of becoming a full-time painter one day. Additionally, inspired by a mixologist friend, I’ve discovered a love for experimenting with cocktails—still an amateur but thoroughly enjoying the creative process. Cheers to that!

AI TOOLS

I've watched the landscape of AI tools for product design shift significantly. We’re moving way past basic text-to-image generators and stepping into agentic workflows that can handle deep, system-level tasks. When I'm navigating complex B2B enterprise products or leading major design initiatives, I've found that the right AI stack is less about replacing my day-to-day design work and more about scaling my strategic impact.

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1. Native UI & Design System Assistants

  • Figma AI: I rely heavily on Figma’s native AI capabilities since they are so deeply integrated into the platform. It’s a lifesaver for auto-layout optimisation, enforcing design system consistency, and tracking down existing components across massive enterprise files. I find it indispensable for minimizing design debt and keeping my cross-functional teams perfectly aligned.

  • Figma Make: This is my go-to for prompt-to-prototype creation. It lets me generate interactive, clickable prototypes directly from my prompts or existing design systems, which completely accelerates my feedback loops with stakeholders.

  • UX Pilot: I plug this tool directly into Figma to generate user flows, journey maps, and high-fidelity screens. What I love most is that it actually learns my specific design language and components. It’s incredibly useful when I need to rapidly explore edge cases within complex product architectures.

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2. Prototyping & Design-to-Code

  • Claude Code & Cursor: The design-to-code pipeline is tighter than ever. I use Claude (especially via the MCP protocol to read my Figma files) or an AI-powered code editor like Cursor to easily bridge the gap with my engineering partners. It’s an absolute game-changer for spinning up functional, code-backed prototypes to validate ideas with stakeholders, rather than just clicking through static screens.

  • Flowstep: I use this to turn my natural language prompts or rough wireframes into production-ready UI components. It lets me generate multiple screens, refine the visual hierarchy, and copy the clean, structured results straight into Figma without fussing with messy plugin exports.

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3. Visual Communication & Asset Generation

  • Adobe Firefly: Since it's deeply embedded in the Creative Cloud, Firefly is my safest and most powerful bet for commercial-grade visual asset generation. I find it ideal for advanced generative fill, rapid vector recoloring, and maintaining tight brand consistency across all my visual communications.

  • Midjourney: This is still my undisputed gold standard for high-fidelity visual exploration. I utilize it best during the early ideation phase to build mood boards, explore visual directions, and align stakeholders on aesthetics before my team and I dive into heavy UI production.

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4. Research Synthesis & Strategy

  • Claude (Projects) / ChatGPT: When I'm tackling dense user interview transcripts, PRDs, and market research, I treat these LLMs as my strategic thought partners. I can upload entire research repositories to synthesize themes, stress-test my information architecture, and draft meticulous product documentation in a fraction of the time.

  • Hotjar AI: I use this to automatically categorize behavioral patterns, drop-offs, and qualitative survey feedback. It beautifully turns overwhelming user data into actionable UX insights without requiring me to do any manual tagging.

WHAT'S IT LOOK LIKE TO WORK WITH ME?

  • I believe in making strategic design decisions. My design work is always based on a clear understanding of your business objectives and what your customers need.

     

  • My work doesn't start with design. We'll work together at a product-level to define requirements, scope and prioritize functionality, and plan how our solution will align with your business objectives.

     

  • In order to do my job well, we'll need to work together. I'll need some of your time and your honest input, and I'll set up consistent communication channels so that we can effectively collaborate.

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